Madhouse

For Madhouse, a craft beer taproom in Hong Kong, we created a short social video about the person behind it: the founder, his passion for craft beer, and the first 36-hour beer festival he organized in the city.

We wanted the video to show the founder’s personality first and the venue second. It introduces him through his own voice, then moves into the festival and captures the crowd, the pours and the energy that carried through all 36 hours.

Storytelling on social media is getting more demanding, and viewers scroll past anything that feels like a standard promo. So we shot the video in a 4:3 cinematic aspect ratio, and the framing, pacing and grade, which gives it the look of a short film and helps it stand out in the feed.