Knot

We partnered with Knot, a two-storey all-day cafe on Wellington Street in Central, for its launch, creating photography and video content for its menu and social media.

Knot is a warm, cozy place in the middle of Central’s fast pace, where people come together over breakfast, lunch or dinner. Its design takes the banyan tree as its idea, a symbol of shelter, gathering and community, and we carried that feeling into our visual direction.

Our work covered menu photography, social media content and a cinematic video postcard. Through food and drink, the space, and the staff and customers, we captured the atmosphere of the cafe and the connections that happen there, so Knot’s digital presence started its first days feeling as warm and welcoming as the place itself.